Case Study
From Market Stalls
to Multi-7 Figures.
How we took Play Pouch Australia from boosted posts and weekend markets to a household name with global licensing deals.
The Brand
The Original.
Often Copied,
Never Equalled.
Play Pouch is the award-winning Australian-designed play mat and toy storage bag that started an entire product category. Designed by Aussie mums, built with premium materials, and trusted by families across the globe.
When they came to us, they were selling at weekend market stalls and running boosted posts with no real strategy. The product was exceptional — the marketing wasn't keeping up.
The Challenge
Hope & Hustle Wasn't Scaling.
Play Pouch had an incredible product but no real marketing strategy. Boosted posts, market stalls, and word of mouth had taken them as far as they could go. To reach the next level they needed a full-funnel performance engine — not just more spend on what wasn't working.
The Opportunity
A Category-Defining Product Ready to Scale.
Play Pouch had strong organic demand, a passionate customer base, and a product with genuine mass-market appeal. The opportunity was to build the infrastructure to capture that demand at scale — across paid, email, and content.
Services Delivered
The Strategy
Building a Full-Funnel
Performance Engine.
Meta Ads Built to Convert
We rebuilt their entire paid media approach from the ground up — moving from boosted posts to a structured full-funnel Meta Ads strategy.
- Cold acquisition campaigns with UGC creative
- Retargeting sequences for warm audiences
- High-converting promo video ads
- Giveaway campaigns to build social proof
- Lookalike audience expansion
Klaviyo Flows for LTV
We built a complete Klaviyo ecosystem to capture, nurture, and retain customers — turning one-time buyers into loyal repeat purchasers.
- Welcome series for new subscribers
- Abandoned cart recovery sequences
- Post-purchase upsell flows
- Behaviour-based segmentation
- Seasonal campaign calendar
Problem-Solution Content Strategy
We developed a content strategy built around the core problem Play Pouch solves — toy mess — and used it to drive engagement, shares, and conversions.
- UGC content production & management
- Problem-solution video concepts
- Influencer seeding strategy
- Organic social content calendar
- PR & media outreach support
The Execution
Omnichannel Launch
Coordinated Meta, Google, email, and content campaigns running simultaneously for maximum market penetration.
Global Expansion
Strategic rollout into USA, UK, Canada, and New Zealand — adapting creative and targeting for each market.
Licensing Positioning
Helped position the brand for major licensing partnerships by building brand recognition and demonstrated demand at scale.
Retail Readiness
Built the brand authority and sales velocity needed to approach major retailers and secure shelf space.
The Results
What Actually Happened.
From market stalls to a multi-7 figure household name in record time.
National Media Coverage
Featured on Studio 10, Channel 9, The Block, Better Homes & Gardens, and The New York Times.
Major Retail Partnerships
Brand authority and sales velocity built to approach and secure major retail shelf space.
Global Brand Recognition
From an Aussie market stall product to an internationally recognised household name.
"From market stalls to the shelves of major retailers — the brand exploded. This is what happens when great product meets real growth strategy."
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