About
Hi, I'm Jacob.
Skin in the Game.
When you work with me, you're working directly with someone who is genuinely invested in your success — not a rotating team of account managers or a layered agency model where your brand gets lost in the shuffle.
As seen in
My Story
Skin in
The Game.
I'm Jacob Faulkhead — a seasoned entrepreneur with a passion for innovation and a knack for turning ideas into profitable ventures. Over the past 6 years, I've been knee-deep in the world of product design, patents, and eCommerce, with a track record of generating over $11.4 million in online sales across my own ventures.
What sets me apart? I believe in skin in the game. Before implementing strategies in your accounts, I road-test them in my own. This means every tactic I bring to your business isn't theoretical — it's proven in the real world, with real money on the line.
I've weathered my fair share of storms in this volatile landscape. From banned ad accounts to legal battles with competitors — I've seen it all. Through adversity, I've built the ability to provide swift, firsthand assistance in navigating any challenge your business encounters.
No agency fluff. No rotating account managers. Just me — Jacob — ready to roll up my sleeves and help you build something real.
My Own Ventures — $11.4M+ In Sales
"Before implementing strategies in your accounts, I road-test them in my own. No theory — just proven tactics with real money on the line."
Recognised By
Featured in Major Media Outlets
My work has been recognised by Business Insider, Sky News, Lad Bible, and Uni Lad — but what truly drives me is delivering real, measurable value to the brands I work with.
The Reality
I've Seen Every Challenge You're Facing.
Banned ad accounts. Legal battles. Algorithm changes. Scaling plateaus. I've navigated all of it in my own businesses — which means I can help you move faster and avoid the same mistakes.
My Story
Skin in
The Game.
I'm Jacob Faulkhead — a seasoned entrepreneur with a passion for innovation and a track record of turning ideas into profitable ventures. Over the past 6 years I've been knee-deep in the world of product design, patents, and eCommerce, generating over $11.4 million in online sales across my own ventures.
What sets me apart? I believe in skin in the game. Before implementing strategies in your accounts, I road-test them in my own. This means the tactics I bring to your business aren't theoretical — they're proven, battle-tested, and built on real results from my own money on the line.
I've weathered my share of storms in this volatile landscape — banned ad accounts, legal battles with competitors, platform changes that wiped campaigns overnight. Through adversity, I've built the ability to navigate any challenge your business might face with firsthand experience, not guesswork.
No agency fluff. No rotating account managers. When you work with me, you get me — directly invested in your growth, your revenue, and your brand.
Before I touch your accounts, I've already tested it in mine. If it doesn't work for me, it doesn't go near you.
Personal Ventures
Shader
Built and scaled from zero — product design, patents, and eCommerce growth strategy.
Bubs Warehouse
Baby & kids eCommerce — tested and refined every paid media and email strategy in-market.
Intreke
Product innovation and eCommerce — scaling a brand from concept to profitable online store.
Happi Teeth
Health & wellness eCommerce — built the full marketing stack from Meta Ads to Klaviyo.
How I Work
The Principles Behind
Everything I Build.
These aren't agency buzzwords — they're the operating principles that have driven $41M+ in client revenue and kept brands coming back year after year.
Skin in
The Game
Every strategy I run for your brand has already been tested in my own accounts — with my own money. If it doesn't work for me, it never reaches you. This is the standard I hold myself to and what separates genuine expertise from agency guesswork.
Direct Access,
No Middlemen
When you work with me, you work with me — not a junior account manager or a rotating team who doesn't know your brand. I'm directly involved in every strategy, every campaign, and every decision. Your brand gets the attention it deserves.
Results Over
Relationships
I'm not here to be your friend — I'm here to grow your revenue. I prioritise honest, transparent communication and measurable outcomes over comfortable conversations. If something isn't working, you'll hear it from me directly, with a plan to fix it.
Australian Market
First
I don't apply US playbooks to Australian brands. The local market has unique dynamics — EOFY, Boxing Day, Afterpay, Australia Post — and I've built strategies specifically for the Australian eCommerce landscape over 6 years.
Selective by
Design
I only take on 2-3 new brands per quarter. Not as a marketing tactic — but because doing excellent work at scale is impossible. Every brand I work with gets my full focus, full expertise, and full commitment to their growth.
Built to
Last
I build systems, not campaigns. The goal is a marketing infrastructure that compounds over time — where each month builds on the last, and your brand becomes harder to compete with as the data, creative, and audiences mature.
As Seen In
Ready to Work
Directly With Me?
I only take on 2-3 new brands per quarter — and I'm selective about who I work with. If your brand is ready to scale, apply now and I'll be in touch within 24 hours.
- Work directly with Jacob — no account managers
- Strategies road-tested in my own accounts first
- Australian market expertise — not US playbooks
- Full-stack — paid media, email, content
- No lock-in contracts
- Only 8-12 brands at any one time