Case Study
Launching a Niche Product
to 7 Figures.
How we took a brand-new startup with zero marketing infrastructure to a 7-figure business stocked in thousands of retail stores across Australia, NZ and the UK.
The Brand
The World's First
4-in-1 Probiotic
Toilet Sachet.
Eco Traveller makes portable toilet care mess-free, eco-safe, and effective — purpose-built for caravanners, boat owners, RV travellers, and motorhome enthusiasts across Australia and beyond.
Their drop-and-go sachets are loaded with 1.5 billion pro-active bacteria that keep pipes and valves clear, eliminate odours, and replace harsh chemicals with a probiotic formula that's safe for grey water, black water, holding tanks, cassette toilets, and composting systems.
When they came to us, they were a brand-new startup — no media buying, no content strategy, no email marketing. Just a world-first product and a huge untapped market.
The Problem
A World-First Product. Zero Marketing Infrastructure.
Eco Traveller launched with no existing media buying, no content strategy, and no email marketing. The challenge was launching a highly niche product to a very specific audience — and doing it fast enough to build momentum before competitors could copy the concept.
The Opportunity
An Underserved Market With Real Pain Points.
Millions of Australian caravanners, boaties and RV travellers deal with the same problem every trip — smelly, messy portable toilets. Eco Traveller had the perfect solution. We just needed to get in front of the right people with the right message at the right time.
Services Delivered
The Strategy
Educate, Target,
Convert & Retain.
Meta Ads Built From Scratch
We set up their entire Meta media buying infrastructure from zero — account setup, pixel, audiences, and campaigns all built for conversion from day one.
- Full Meta Ads account setup
- Conversion-driven campaign structure
- Targeted caravanning & travel audiences
- Pain-point led creative strategy
- Retargeting sequences for warm traffic
Education-Driven Content
We built a content strategy around the core pain point — smelly, messy portable toilets — and positioned Eco Traveller as the obvious, eco-safe solution.
- Problem-solution content framework
- Product demonstration videos
- Community-focused caravanning content
- Eco & sustainability messaging
- User-generated content strategy
Klaviyo Built for LTV
We built automated Klaviyo flows and campaign calendars to nurture leads, convert first-time buyers, and maximise lifetime value for a consumable product.
- Welcome & education flow sequences
- Abandoned cart recovery
- Post-purchase replenishment flows
- Seasonal campaign calendar
- Subscriber list growth strategy
The Execution
Zero to Launch
Built every piece of marketing infrastructure from scratch — ads, email, content — and launched simultaneously for maximum impact.
Retail Expansion
Built the brand authority and online sales velocity needed to approach and secure shelf space in BCF, Anaconda, and thousands of independent retailers.
Community Building
Tapped into the tight-knit Australian caravanning community — building word of mouth and brand advocacy that amplified every paid campaign.
Global Rollout
After dominating the Australian market, we supported expansion into New Zealand and the UK — adapting targeting and creative for each market.
The Results
From Zero to 7 Figures.
A niche product, a targeted strategy, and a market that was ready and waiting.
Major Retail Chains
Stocked in BCF, Anaconda, and thousands of independent outdoor and caravan retailers across Australia.
Community Authority
Became the go-to talking point within the Australian caravanning community — driving organic word of mouth at scale.
Global Expansion
Launched into New Zealand and the UK with localised campaigns — proving the concept works across multiple markets.
"A clear education-driven content strategy paired with targeted media buying and email marketing can launch even the most niche product to mass success — quickly and sustainably."
Want Results
Like These?
We only take on 2-3 new brands per quarter. If your brand is ready to scale, apply now and we'll be in touch within 24 hours.