Case Study
From Viral TikToks
to 7 Figures Per Month.
How we turned Tipsland's viral momentum into a repeatable revenue machine — $60K in month one, 7-figures per month today.
The Brand
The Viral Adult
Party Game Taking
Over TikTok.
Tipsland is the high-energy drinking board game designed for adults — parties, bachelorette weekends, date nights, and beach days. With interactive game mats, dare cards, mini-competitions, and "Never Have I Ever" mechanics, it's the game that turns any occasion into a night to remember.
When they came to us, Tipsland had something most brands dream of — genuine viral traction on TikTok. But there was no Meta Ads strategy, no email marketing, and no Shopify infrastructure to capture and convert that demand. Revenue was entirely dependent on the next viral video.
The Problem
Viral But Vulnerable — No Revenue Infrastructure.
Tipsland had incredible organic momentum but zero paid media structure, no email list, and no way to re-engage their audience. Every sale was dependent on the algorithm. One slow week on TikTok meant a slow week in revenue — with no safety net.
The Opportunity
Huge Demand. No System to Capture It.
The viral attention Tipsland had built was an incredible asset — we just needed to build the infrastructure to capture it, convert it, and retain those customers. The demand was already there. We built the machine to monetise it.
Services Delivered
The Strategy
Turning Viral Momentum
Into a Revenue Machine.
Full-Funnel Meta Ads
We built a complete Meta Ads strategy from scratch — turning viral TikTok attention into a structured, profitable paid acquisition engine.
- Full Meta Ads account setup & launch
- Cold acquisition with UGC-style creative
- Retargeting sequences for warm audiences
- High-converting promo & product videos
- New product launch campaigns
Meta-Native UGC Creative
We produced content built specifically for Meta — matching Tipsland's fast-paced, high-energy brand while optimising for conversion over virality.
- UGC video ad production
- Static ad creative development
- Promo & seasonal campaign content
- Brand storytelling for retargeting
- New product launch creative
Klaviyo Built for Repeat Purchase
We built the full Klaviyo infrastructure from zero — capturing, nurturing, and converting their audience into loyal repeat buyers.
- Welcome flow for new subscribers
- Abandoned cart recovery
- Browse abandonment sequences
- Post-purchase upsell flows
- New product launch email campaigns
The Execution
Zero to Launch
Built Meta Ads, Klaviyo, and content infrastructure simultaneously — launching all channels in sync for maximum impact from day one.
TikTok Shop Domination
Leveraged existing TikTok organic traction and amplified it with paid — becoming the #1 product on TikTok Shop USA.
Product Launch System
Built a repeatable launch playbook — new editions like Bachelorette, Date Night, and Christmas rolled out with email and paid working in sync.
Category Expansion
Supported Tipsland's expansion beyond games into apparel and new product categories — scaling the brand beyond a single SKU.
The Results
Viral Hype Turned Into
Real Revenue.
From $60K in month one to 7-figures per month — this is what happens when structure meets momentum.
Category Expansion
Expanded beyond the original game into apparel, new game editions, and multiple product categories — building a full brand ecosystem.
Repeatable Launch System
Built a product launch playbook that drove consistent spikes in revenue — Bachelorette, Date Night, and Christmas editions all launched profitably.
Email as a Revenue Channel
Turned a brand with zero email infrastructure into one where Klaviyo generates 37% of total revenue — reducing dependence on paid ads.
"When viral brands want to scale, they need more than hype — they need structure. With the right performance foundation, Tipsland turned momentum into a machine."
Want Results
Like These?
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